Online Video Training
Follow this video training live or in replay, for an easier access anytime.
By Katja Graisse, Associate Director of Balistik#Art
Luxification: Discover the luxury codes that can apply to your brand (1h)
Decipher the luxury codes and new lifestyle trends brands are using to reposition their global offer.
By Katja Graisse, Associate Director Balistik#Art
- Target: Accessible to all: Communication Director, Marketing Director, Head of Digital, Brand Content Manager, Social Media Manager...
- Format & Duration: Keynote live or Replay 1 hour
- To note: A dynamic training session, appreciated by our clients. Our French and English experts have between 22 and 30 years of experience and have participated in numerous conferences and works dedicated to communication and marketing, and in particular for their expertise in communication strategies, digital marketing and more specifically in the luxury industry.
- Price: depending on the number of participants, consult us for a group price or OPCO financing.
100% pragmatic training:
Your expert trainer
Katja Graisse, Associate Director of Balistik Art
- Expert, consultant, speaker
- 30 years of experience, Training in digital and communication for luxury professionals (LVMH, Pernod Ricard, Clarins Fragrance Group, l’Oréal Luxe, Coty)
- Expertise: Luxury, communication, marketing, digital, e-PR, social media, storytelling & brand content
This training will teach you
- Find inspiration in a series of examples in different business sectors (supermarket chains, food and drink, design and home decoration, hotels and tourism, fashion and accessories, hygiene and beauty, leisure and culture, etc.)
- ● Image strategy and product desirability
● Diversification and upmarket strategy
● Brand experience, consumer engagement
● Recruitment of new targets - ● Luxification of the point of sale, image strategy, product stretching ...
- ● Evaluation quiz
● Additional resources
Format of this training course
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Be contacted within 24H.
Your Contact
Marion Letorey Senior ConsultantHUB Institute+33.6.11.62.37.94
Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559BText element
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