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By Stéphane Galienni, Associate Director Balistik#Art

From Brand Content to Smart Content (1H)

Design and deploy a coherent 360° content strategy that is consistent over 365 days and beyond

with Stéphane Galienni, Associate Director Balistik#Art

— Target : Accessible to all : Communication director, marketing director, head of digital, brand content manager, social media manager...— Format & Length : Live Keynote or on replay d'1H To note : A dynamic training course, appreciated by our clients. Our 2 experts, French and English speaking, have between 22 and 30 years of experience and have participated in numerous conferences and books dedicated to communication and marketing, notably for their expertise in communication strategy, digital marketing and more particularly in the luxury industry. — Pricing : depending on the number of participants, consult us for a group rate or OPCO funding)

This course is perfect for you if you want to :  

    Understanding the fundamental issues of brand content
    Deciphering key brand content strategies with best practice analysis
    Define an editorial path and its content ecosystem


Your training expert


Stéphane Galienni, Associate Director Balistik#Art, the agency for beautiful brands

— 22 years of experience, more than 50 campaigns for major brands in luxury, fashion and beauty Expertise : Communication, marketing, digital, e-PR, social media, storytelling & brand content Author of 316 issues of BLSTK Replay, the luxury and digital magazine

This course will teach you

  • #1. Understanding the fundamentals of brand content: theoretical background, principles, examples, benefits...)

    ● A complete update to better understand the methodological universe of brand content
    ● Theoretical review and main principles of brand content: from the origins to today, distinguishing the different approaches to brand content
    ● The different strategic levers of brand content to know (illustrated by concrete examples in communication / marketing)
  • #2. Deciphering key brand content strategies : multi-sector case studies

    ● Through a series of examples, decipher the main strategic levers of brand content: diversification, inbound marketing, traffic generation, etc.
  • #3. Designing an effective content strategy

    ● Design an effective content strategy that meets your brand objectives (awareness, recruitment, engagement, etc.) adapted to the different on and off communication channels: traditional media, events, website, social networks, e-mailing, etc.
  • Final assessment quiz

    ● Evaluation quiz
    ● Additional resources

Format of this training course

  • 1

    Online Video Training

    Take part in this e-learning course at your own pace and according to your availability. You can stop at any time and start again when you want.

  • 2

    Resources +

    In addition to the video training, you will have quizzes to take and access to resources (useful articles, inspirational videos or checklists) to use to go further.

  • 3


    The expert trainer will be available and contactable during the training. He will be able to answer your questions by email or via the comments or live.

Ask to be contacted

We will get back to you in under 24 hours.

Your contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559B.