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Hosted by Mirela ORLOVIC, Founder UrbanMeisters and teacher at Sciences Po

CSR, CSR 2.0 VS Greenwashing and Goodwashing :1H

How to avoid them and move towards sustainability, the circular economy and positive impact.

With Mirela ORLOVIC, UrbanMeisters and Sciences Po

- Target group: Directors/Managers and staff, Marketing, Communication, Digital
- Format & Duration: Keynote live or replay, 1H
- Namely: 100% concrete, 100% "best practices" oriented to take immediate action
- Price: depending on the number of participants, consult us for a group price or OPCO financing)

This course is for you if you want to :  

    Communicate your commitment to sustainability in a transparent and effective way
    Ensure consistency between its sustainable intentions and its actions across all contact points
    Putting your raison d'être into action in a sustainable way by avoiding false short-term solutions
    Educate, engage its community and unite its consumers behind the goal of sustainability
    Understand that Marketing for Good is part of a systemic approach in which all the company's processes and departments are involved


Your training expert


Mirela ORLOVIC, Founder UrbanMeisters and teacher at Sciences Po

- 17 years of experience in marketing, luxury, digital & sustainability
- Leader of the HUB institute cycle "Positive Impact
- Co-author of L'entreprise positive (Eyrolles)

Marketing and Digital expert, Mirela has been working for 17 years in international management roles in the beauty and luxury industry (L'Oreal & Coty). Passionate about sustainable living, Mirela launched in 2015 her online community federating more than 30k followers on social networks around green, zero waste and healthy solutions. By actively participating in key sustainable development events such as the UN COP, she is identified as an expert in the field, teaching "Sustainable Luxury" at Sciences Po. 

This training will teach you

  • The different types of GreenWashing

    ● The 6 most common techniques
  • The rise of Greenwashing with COVID19 and the appearance of Goodwashing

  • Case studies on the topic

    ● Without data, there is no marketing or sales performance● How to adopt a true data-driven strategy● 4 simple but essential steps to make your data a high-value asset 
  • The systems approach: Transition for Good


Course of this training

  • 1

    Online Video Training

    This training is available in Webinar Replay format to adapt to your schedule or as a live keynote to combine the content with a question and answer session focused on your issue.

  • 2

    Resources +

    In addition to the training, you will have access to a list of resources to help you move from reflection to action (inspirational articles, check lists).

  • 3


    The expert trainer will be available and contactable during the training. He will be able to answer your questions by email or via the comments or live.

Ask to be contacted

We will reach out to you within 24 hours

Your contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of Datadock. Our training courses are now referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not imply approval by the State. APE code: 8559B