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Hosted by Didier Richaudeau, Partner in charge of data & AI activities, Equancy

Data & AI: what business applications? (1H30)

Innovate, prioritise and specify a business use case integrating a data science or AI component

With Didier Richaudeau, Partner in charge of data & AI activities and Hervé Mignot, Partner, Chief Scientist Officer, Equancy

With our multi-sector experience and our library of more than 150 data science & AI use cases, we share our best practices with you to find, frame, prioritise and express your business needs for which the use of data brings a real plus. You will then have all the arguments to sell your project to top management !

- Target: Accessible to all: top management, managers, operational staff, with or without data & technology expertise
- Format & Duration: live keynote or replay (1h) or Web Workshop: 1h30 keynote + 45 min e-workshop
- To know more: Equancy has helped more than twenty companies in all sectors to define and prioritize business use cases using data. The firm has a catalogue of nearly 150 use cases to share with you concrete cases with a strong business impact, the majority of which they have deployed themselves with clients.
- Price: depending on the number of participants, please contact us for a group price or OPCO funding)


And Hervé Mignot, Partner, Chief Scientist Officer, Equancy

This course is for those who wish to :  

    Understanding Retail Media and its new opportunities in 2020
    Formulate a business need in a precise manner to convince your top management, convince operational staff and be understood by your colleagues in the IT and Data teams
    Know how to build a business case, a roadmap, anticipate all the impacts to be taken into account to successfully deploy your use case
    Be inspired by concrete use cases where data & AI have made a major contribution in terms of improved performance or operational efficiency


Your training experts


Didier Richaudeau, Associé, activités data & IA, Equancy

- Head of Data & Technology (data science, performance marketing, technology consulting).
- 20 years of experience: luxury, retail, fashion, finance, e-commerce
- PhD in economics (specialised in econometrics).


Hervé Mignot, Associé, Chief Scientist Officer, Equancy

- Media and Performance Marketing Director, Equancy- 18 years of experience in digital media- Expert in digital marketing levers, measurement tools and media buying (Adserver, DMP, DSP, bid management...). - Before setting up the Media practice at Equancy in 2015, he developed his media expertise at Microsoft advertising and Dentsu AEGIS.

This training will teach you

  • #1. How data and AI impact all business processes - 20 min

    ● Definition of AI and new data sources● Why there is so much buzz● Mass market applications incorporating AI● And for business: 5 concrete applications● Illustrated with various operational use cases
  • #2. Frame & specify a data & AI use case for a problem ? - 20 min

    ● The essential questions to frame the problem
    ● Write target user stories of the new process of the new solution
    ● Produce a mock-up
    ● Formalise a data workflow diagram
  • #3. Prioritising opportunities – 15 mn 

    ● The key criteria
    ● The different methods to arbitrate, prioritise and convince
    ● Building your business case
  • #4. Formalise a business case – 15 mn 

    ● The different cost items to be considered
    ● Ways to calculate a forecasted ROI
  • #5. Preparing the ground and operational deployment – 10 mn

    ● Define KPIs and means to optimise performance over time
    ● KPIs
    ● AB test, control group
    ● User feedback
    ● Anticipate all the impacts and the necessary upstream and downstream change management
  • #6. Examples of use cases for your industry – 15 minutes

  • Optional : E-workshop

    ● Practical application to a business problem defined in advance with the participant(s)

Course of this training

  • 1

    Online Video Training

    Participate in this training in live keynote, keynote replay. Web workshop optional.

  • 2

    Resources +

    In addition to the video training, you will have quizzes to take and access to resources (useful articles, inspirational videos or checklists) to use to go further.

  • 3


    The expert trainer will be available and contactable during the training. He will be able to answer your questions by email or via the comments or live.

Ask to be contacted

We will reach out to you within 24 hours

Your contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of Datadock. Our training courses are now referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not imply approval by the State. APE code: 8559B