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Animé par Candice Delorme, Experte en stratégie digitale

E-retail for the luxury market (1H)

Understand the challenges and keys to success in online wholesale distribution.

with Candice Delorme, digital strategy expert

- Target: Accessible to all employees who need to familiarise themselves with this distribution channel
- Format & Duration : Keynote live, replay - 1 hour to lay the foundations or Web Workshop (2 to 3 hours)
- To know : Many concrete cases illustrate this presentation.
- Price : depending on the number of participants, consult us for a group price or OPCO financing)

This course is made for you if you want to :  

    Take stock of the maturity of your brand or your teams on this distribution channel
    Understanding the opportunities offered by e-retail
    Find out how customers navigate your online retailers' sites
    Mastering the keys to success through use cases
    Identify directly actionable lessons for your action plan


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Your training expert

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Candice Delorme, digital strategy expert, Suni Conseil

- 17 years of experience in mktg, digital, fashion, e-commerce, luxury
- Co-founder of The Other Store and Suni Conseil
- Expertise: business, digital strategy, omnichannel customer experience, online marketing

Candice Delorme worked in e-commerce for 15 years before setting up Suni Conseil, her own consultancy firm for companies wishing to accelerate their digital transformation. Her curiosity led her to work on the development of e-business in different sectors, online food distribution, car rental, ready-to-wear, beauty, luxury, with each time a great attention to customer satisfaction and experience.

In 2008, she co-founded The Other Store, a new model of web agency specialising in e-commerce delegation, which offers retailers support in all the key areas of online sales: creation and animation of the e-commerce site, market places, logistics, customer service, traffic development.

In 2015 she joined a major luxury brand to develop its international e-business sales, particularly in Asia.
These experiences have allowed her to acquire solid skills in e-commerce and e-retail but also in online marketing, web project management, business plan and digital strategy, which she now uses to the benefit of her clients. Her key assets are a thorough knowledge of online retailing in the fashion and beauty sectors, a strong sense of brand expression and a start-up spirit that drives her to find agile and innovative solutions.

This course will teach you

  • #1. Why invest in e-retail? - 15 min

    ● A key role in your distribution (key figures and influences in the omnichannel experience)
    ● Where does your brand really stand compared to its competitors? Use the right KPIs
    ● What are the benefits of e-retail for your brand? 
  • #2 : How does e-retail work in practice? Use cases – 25 min

    ● Overview of e-retailers
    ● Follow the customer journey
    ● The product sheet
    ● Search and merchandising
    ● E-trade marketing (skinning, banners, landing pages, social, teasing, exclusive...)
    ● The brand page
    ● Innovations in e-retail sites
  • #3 : How to maximise your performance? – 15 min

    ● Set your objectives
    ● Draw up an action plan (Central and Markets), illustration.
    ● Work closely together (Central and Markets)

Course of this training

  • 1

    Online Video Training

    This training is available in Replay format to fit in with your schedule or as a live keynote to combine the content with a question and answer session focused on your issue.

  • 2

    Resources +

    In addition to the training, you will have access to a list of resources to help you move from reflection to action (inspirational articles, check lists).

  • 3

    Mentoring

    The expert trainer will be available and reachable during the training. He will be able to answer your questions by email or via the comments or live.

Ask to be contacted

We will get back to you within 24 hours


Your contact

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Emmanuel VivierCo founderHUB Institute

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Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of Datadock. Our training courses are now referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not imply approval by the State. APE code: 8559B