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Hosted by Stéphanie Guédon, Media and Marketing Performance Director, Equancy

Retail Media opportunities in 2021 (1H)

Retail media is a new opportunity for brands and manufacturers, but it can have
brands and manufacturers, but it can have unexpected effects if it is not properly managed. Equancy offers to help you decipher them.

With Stéphanie Guédon, Media and Marketing Performance Director, Equancy

- Target: Accessible to all: managers, digital and non-digital employees
- Format & Duration: live keynote or replay (1h) or Web Workshop: 1h30 keynote + 45 min e-workshop
- To know more: Equancy has worked with brands on subjects involving media, advertising and promotional optimization
- Price: depending on the number of participants, please consult us for a group price or OPCO financing)

This training is for you if you want to :

    Understanding Retail Media and its new opportunities in 2020
    Optimise your media investments and ROI
    Strengthen your organisation & your commercial negotiation processes
    Optimising your promotional effectiveness
    Initiate a reflection on the impact of retail media on your organisation


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Your training expert

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Stéphanie Guédon, Equancy

Media and Marketing Performance Director, Equancy18 years of experience in digital media
- Expert in digital marketing levers, measurement tools and media buying (Adserver, DMP, DSP, bid management...).
- Before setting up the Media practice at Equancy in 2015, she developed her media expertise at Microsoft advertising and Dentsu AEGIS.

This training will teach you

  • #1 : The challenges of Retail Media in 2021

    ● Background
    ● Identifying the financial stakes and international players.
    ● Deciphering the international players in retail media
    ● The different economic models 
  • #2 : How retail media will work in 2021

    ● Understand the offers available on the market to better understand the communication and negotiation opportunities.
    ● Media offers
    ● Data offers
    ● Measurement offers
  • #3 : The impact of retail media: new challenges for brands

    Decoding the consequences
    ● organisational,
    ● budgetary (allocation of media & promo budgets)
    ● and data for brands (insight/exploitation)
  • Optional : E-workshop

    ● Identify challenges for a brand
    ● Fictitious case or real case where participants are part of the same organisation/brand)

Course of this training

  • 1

    Online Video Training

    Participate in this training in live keynote, keynote replay. Web workshop optional.

  • 2

    Resources +

    In addition to the video training, you will have quizzes to take and access to resources (useful articles, inspirational videos or checklists) to use to go further.

  • 3

    Mentoring

    The expert trainer will be available and contactable during the training. He will be able to answer your questions by email or via the comments or live.

Ask to be contacted

We will reach out to you within 24 hours

Your contact

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Emmanuel VivierCo founderHUB Institute

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Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of Datadock. Our training courses are now referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not imply approval by the State. APE code: 8559B