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Avec Benjamin Gabay, Co-founder & CPO @Germinal

Outbound B2B - Feed your sales with qualified B2B leads in an automated way (4H)

Talk to your prospects, generate leads

with Benjamin Gabay, Co-founder & CPO @Germinal

- Target group : Accessible to managers or future marketing/digital managers
Format & Duration: 4-hour e-learning course
- To note : strategies tested and approved on 100+ B2B clients in 2 years !
- Price: depending on the number of participants, consult us for a group price or OPCO financing)

This course is perfect for you if :

    You are doing B2B and you want to create a lead machine
    You are already doing cold emails and you want to optimize your conversions
    You are planning to launch canvassing campaigns in the coming weeks
    You want to know the winning strategies that have enabled Germinal to grow exponentially in one year


Your training expert


Benjamin Gabay, Co-founder and CPO @Germinal

Expert in B2B acquisition strategy- Benjamin launched and runs the Meta Bootcamp, where he trains professionals to become successful Growth Marketers in one week
- He also founded Growth France, the leading French community with over 2,500 active members.

This course will teach you

  • #1 : Maximising your conversion - 30 min

    Here we understand the specificities of B2B and we learn how to model our acquisition in order to maximise our conversation.
  • #2 : Talking to your audience - 30 min

    We have understood how to create an effective prospecting strategy, but now ... we need prospects
  • #3 : Automatic control - 30 min

    Do you have prospects? Here we will teach you how to use the automation tools to go on autopilot !
  • #4 : Targeting zero spam - 30 min

    This section is crucial ! We learn how to address your prospects in order to have opening rates higher than 50% and to avoid being put in spam ! We also explain all the mistakes not to make as well as our tips and tricks !
  • #5 : Advertising agencies in B2B - 30 min

    In addition to emailing, we learn how to use advertising networks to increase the number of contacts
  • #6 : B2B prospecting and GDPR - 30 min

    The RGPD is briefly discussed, as the rules for RGPD are a little different than for B2C.
  • Assessment

Format of this training course

  • 1

    Online Video Training

    Take part in this e-learning course at your own pace and according to your availability. You can stop at any time and start again when you want.

  • 2

    Resources +

    In addition to the video training, you will have quizzes to take and access to resources (useful articles, inspirational videos or checklists) to use to go further.

  • 3


    The expert trainer will be available and contactable during the training. He will be able to answer your questions by email or via the comments or live.

Asked to be contacted

We will get back to you in under 24 hours

Your contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559BText element