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By Katja Graisse, Associate Director Balistik#Art

From Brand Content to Smart Content (1h)

Design and deploy a coherent 360° content strategy that is consistent over 365 days, and beyond.

By Katja Graisse, Associate Director Balistik#Art

- Target: Accessible to all: Communication Director, Marketing Director, Head of Digital, Brand Content Manager, Social Media Manager...
- Format & Duration:
Keynote live or Replay 1 hour
- To note:
A dynamic training session, appreciated by our clients. Our French and English experts have between 22 and 30 years of experience and have participated in numerous conferences and works dedicated to communication and marketing, and in particular for their expertise in communication strategies, digital marketing and more specifically in the luxury industry.
- Price:
depending on the number of participants, consult us for a group price or OPCO financing.

100% pragmatic training :  

    Understand the fundamental challenges of creating brand content
    Decipher key brand content strategies thanks to best practice analysis
    Define an editorial journey and its content ecosystem


Your expert trainer  


Katja Graisse, Associate Director of Balistik Art

- Expert, consultant, speaker- 30 years of experience, Training in digital and communication for luxury professionals (LVMH, Pernod Ricard, Clarins Fragrance Group, l’Oréal Luxe, Coty)
- Expertise: Luxury, communication, marketing, digital, e-PR, social media, storytelling & brand content

This training will teach you

  • # 1. Understand the fundamentals of brand content: theoretical basics, key principles, examples, benefits...)

    ● A complete update to better understand the methodological universe of brand content
    ● Theoretical reminder and key principles of brand content: from the origins to today, distinguishing the different approaches to brand content
    ● brand content objectives: the different levers to master (illustrated with concrete examples in communication / marketing)
  • # 2. Deciphering key brand content strategies using multi-sector case studies

    ● Through a series of examples, decipher the main strategic levers of brand content: diversification, inbound marketing, traffic generation, etc.
  • # 3. Design an effective content strategy

    ● Design an effective content strategy that meets your brand objectives (notoriety, recruitment, engagement, etc.)
    ● Adapted to the different on and off communication channels: traditional media, events, website, social networks, e-mailing, etc.
  • Final assessment quiz

    ● Evaluation quiz
    ● Additional resources

Format of this training course

  • 1

    Online Video Training

    Follow this video training live or in replay, for an easier access anytime.

  • 2

    Ressources +

    Aside this training, you will receive key slides and useful links.

  • 3


    The expert will be available live or by comments in order to answer to your questions.

Ask to be contacted

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Your Contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559BText element