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Par Katja Graisse, Associate Director of Balistik#Art

Instagram: Trends and Best Practices (1h)

The most “lifestyle” of social media networks is an ideal space for your communication, but do you really know the rules?

By Katja Graisse, Associate Director Balistik#Art

- Target: Accessible to all: Communication Director, Marketing Director, Head of Digital, Brand Content Manager, Social Media Manager...- Format & Duration: Keynote live or Replay 1 hour- To note: A dynamic training session, appreciated by our clients. Our French and English experts have between 22 and 30 years of experience and have participated in numerous conferences and works dedicated to communication and marketing, and in particular for their expertise in communication strategies, digital marketing and more specifically in the luxury industry. - Price: depending on the number of participants, consult-us

100% pragmatic training: 

    Know the latest Instagram trends for the first quarter of 2020
    Master all the functionalities of the platform and its latest developments
    Optimize the presence of your company with our manual of best practices
    Design an effective editorial content strategy on Instagram


Your expert trainer  


Katja Graisse, Associate Director of Balistik Art

- Expert, consultant, speaker
- 30 years of experience, Training in digital and communication for luxury professionals (LVMH, Pernod Ricard, Clarins Fragrance Group, l’Oréal Luxe, Coty)
- Expertise: Luxury, communication, marketing, digital, e-PR, social media, storytelling & brand content

This training will teach you

  • # 1. All about the latest Instagram developments, the main trends to follow in 2021

    A panorama of the different Instagram functionalities to date, best practices of brands in the luxury / premium / lifestyle industries. 
  • # 2. Design an editorial and content strategy for Instagram

    ● Best practices to follow with study cases to analyze the different approaches of brands and their presence on Instagram:
    ● editorial strategy,
    ● content typologies,
    ● quality and frequency of publications,
    ● use of carousel format, stories, IGTV ...
  • # 3. Know how to produce and distribute content on Instagram

    ● Methodological axes to implement your content strategy on Instagram (editorial adaptation of pre-existing content, content creation, different formats ex. 4:5 and 9:16, animations, gifs, etc.)
    ● Best practices on content broadcasting strategy: frequency of publications, feed VS stories, consistency of your grid, hashtags, etc.)

  • Final assessment quiz

    ● Evaluation quiz
    ● Additional resources

Format of this training course

  • 1

    Online Video Training

    Follow this video training live or in replay, for an easier access anytime.

  • 2

    Ressources +

    Aside this training, you will receive key slides and useful links.

  • 3


    The expert will be available live or by comments in order to answer to your questions.

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Your Contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559BText element