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By Katja Graisse, Associate Director of Balistik#Art

Luxification: Discover the luxury codes that can apply to your brand (1h)

Decipher the luxury codes and new lifestyle trends brands are using to reposition their global offer. 

By Katja Graisse, Associate Director Balistik#Art

- Target: Accessible to all: Communication Director, Marketing Director, Head of Digital, Brand Content Manager, Social Media Manager...
- Format & Duration:
Keynote live or Replay 1 hour
- To note:
A dynamic training session, appreciated by our clients. Our French and English experts have between 22 and 30 years of experience and have participated in numerous conferences and works dedicated to communication and marketing, and in particular for their expertise in communication strategies, digital marketing and more specifically in the luxury industry.
- Price:
depending on the number of participants, consult us for a group price or OPCO financing.

100% pragmatic training: 

    Decipher new lifestyle consumption codes
    Identify the strategic Luxification levers for your business
    Test the concept using a methodological tool


Your expert trainer  


Katja Graisse, Associate Director of Balistik Art

- Expert, consultant, speaker
- 30 years of experience, Training in digital and communication for luxury professionals (LVMH, Pernod Ricard, Clarins Fragrance Group, l’Oréal Luxe, Coty)
- Expertise: Luxury, communication, marketing, digital, e-PR, social media, storytelling & brand content

This training will teach you

  • # 1. Discover new opportunities of a lifestyle expression for your brand in order to make it more desirable to your consumers

    Find inspiration in a series of examples in different business sectors (supermarket chains, food and drink, design and home decoration, hotels and tourism, fashion and accessories, hygiene and beauty, leisure and culture, etc.)
  • # 2. Identify the strategic Luxification levers that are relevant to your business

    ● Image strategy and product desirability
    ● Diversification and upmarket strategy
    ● Brand experience, consumer engagement
    ● Recruitment of new targets

  • # 3. Rethinking your upmarket strategy in a complex consumer universe

    ● Luxification of the point of sale, image strategy, product stretching ...

  • Final assessment quiz

    ● Evaluation quiz
    ● Additional resources

Format of this training course

  • 1

    Online Video Training

    Follow this video training live or in replay, for an easier access anytime.

  • 2

    Ressources +

    Aside this training, you will receive key slides and useful links.

  • 3


    The expert will be available live or by comments in order to answer to your questions.

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Your Contact


Emmanuel VivierCo founderHUB Institute


Since 5 July 2017 and in accordance with the Quality Decree of 30 June 2015, the HUB Institute has met the requirements of the Datadock. Our training courses can now be referenced by the Organismes Paritaires Collecteurs Agréés (OPCA). The HUB Institute is a professional training organisation registered under the number 11754939075. This registration does not constitute state approval. APE code: 8559BText element